Made for the bold
WOW
Born in Dubai. Designed to get you noticed.
The So Shiny Edit gives you two entry points to that shift. Choose the one that meets you. Or burn both and let them merge.
How to burn Dokhoon
3 min guide
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Discover the Scent
The Feeling
Social energy at its finest.
Compliments, attention, and the thrill of standing out. A scent for those who embrace life as a series of memorable moments. The star of the collection — a fragrance that delights, surprises, and captivates, designed to create connections and spark smiles.
THE SCENT PROFILE
An Olfactive Journey.
I
Top Notes
Juicy & Vibrant
Raspberry bursts forth with succulent sweetness — an irresistible first impression that draws attention and sparks curiosity.
Raspberry
II
Heart Notes
Creamy & Warm
Osmanthus unfolds with velvety warmth — gourmand accords introducing comfort, like a cashmere embrace on a cool evening.
Osmanthus
III
Base Notes
Sweet Amber
Oud wood and amber intertwine in deep sensuality — a soft but lingering trail, intense and enveloping, that demands to be remembered.
Oud Wood · Amber
A trail that demands admiration.
KEY INGREDIENTS
Signature Ingredients.
Raspberry
Vibrant & Juicy
The spark that opens the senses.
Osmanthus
Floral & Fruity
A whisper of elegance.
Agarwood
Warm & Resinous
Ancient luxury redefined.
Amber
Sweet & Lingering
The trail that stays with you.
The PERSONALITY
Made for the Bold.
Social, expressive, and unapologetically you. WOW is for those who shine naturally in a crowd — confident in their ability to engage, charm, and captivate. If you embrace life as a series of unforgettable moments, this is your signature.
Social
Expressive
Bold
